SHIFT FROM HARDWARE TO SOFTWARE TO SERVICES TO BUSINESS OUTCOMES
Most dealers have issues maintaining their ERP customer data and mainly manage their customer base through Lease expirations and Service contract reports. Customer Relationship Management tools are designed to leverage customer data to enhance customer communication. However, customer account records are not accurate due to these ERP issues. In the end, creating a true Customer Centric Culture begins with accurate customer data and a marketing process to communicate relevant messaging to the appropriate decision-makers.
Visit the Pontrelli Marketing website to learn more.
